Our Core Focus

This portal is our shared source of truth for the SŌK launch — the plan, the progress, the money, and what each of us owns. Everything’s live and updates as we work. Below is a plain-English guide to every section; you can take the walkthrough anytime.

This Quarter

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Countdown to launch

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Critical Path Open →

Five phases, in dependency order

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Launch Playbook Open →

Demand engines feeding owned channels

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A strict dependency chain. Each phase creates the proof point the next one depends on — direct-to-consumer sales prove the demand boutiques want to see, boutique traction opens hospitality, and a combined hotel-room and boutique footprint is the demand signal that finally convinces national retail. A phase can't start until the one before it closes.

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The launch run-up

Four engines build demand into launch day — Gary, Ambassadors, Influencer & PR, and Experiential — all funneling into the owned channels where it converts. Live from Task Tracker; tap any step to open it.

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Budget vs. actual by category

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Cumulative spend weekly, since first outflow

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